Digital Marketing is the use of digital channels, platforms, and technologies to promote or sell products and services to consumers. Unlike traditional marketing (like TV, radio, or print ads), digital marketing happens online and allows for more precise targeting, interaction, and measurement.

Key Components of Digital Marketing:

1. Search Engine Optimization (SEO)

   • Improving a website’s visibility on search engines like Google to attract more organic (unpaid) traffic.

2. Search Engine Marketing (SEM)

   • Paid advertising on search engines (e.g., Google Ads) to increase visibility.

3. Content Marketing

   • Creating valuable, relevant content (blogs, videos, infographics) to attract and engage a target audience.

4. Social Media Marketing (SMM)

   • Promoting products or content on social media platforms like Facebook, Instagram, LinkedIn, and TikTok.

5. Email Marketing

   • Sending targeted emails to nurture leads and retain customers.

6. Affiliate Marketing

   • Partnering with individuals or companies who promote your product for a commission on sales.

7. Influencer Marketing

   • Collaborating with popular online figures to promote products or services.

8. Mobile Marketing

   • Reaching users through SMS, apps, or mobile-optimized websites.